I’m Riddhi – a Sr. UX/UI Designer & Content Strategist who believes "Love what you do, what you do will be loved".

A Senior UX/UI Designer and Content Strategist with over 5 years of experience across enterprise SaaS, Telco, and financial platforms. What makes my background a little different is that I sit at the intersection of deep design craft and product-level thinking.
I've been consistently trusted to lead, coordinate, and deliver across design, content, and product. I'm now at a point in my career where I'm ready to bring all of that together in a role that combines design leadership with product ownership."

Explore My Work

My Work

Below are highlights from my design journey: a mix of enterprise platform builds, freelance work, and digital content initiatives. Click any project to dive deeper into the story behind the design

2025

Amdocs / USCC

Apple Fall NPI

When Apple launches new devices, telecom websites must be ready instantly.
I designed the NPI planning system and content strategy that aligned teams across US Cellular to deliver a seamless launch experience.

Amdocs / TELUS

CASA Role-Based Dashboard System

Designing a role-based dashboard system that transformed TELUS’s CASA CRM from fragmented tools into a unified, personalized experience—reducing complexity and improving efficiency for managers.